In a digital world dominated by viral chaos, a quieter revolution is taking hold. June 2025 has seen the rise of “quiet content”—soft, slower, and more intentional posts that offer calm and creativity in contrast to fast-paced feeds. From mindful TikTok features to cottage-core cooking, this trend encourages us to pause, breathe, and soak it all in.
These moments aren’t just aesthetically pleasing; they’re reshaping how we engage online. Let’s explore six trending formats that go beyond entertainment—they spark real conversations about mindfulness, connection, and purpose.
1. “Jam Girl Summer” Embraces Slow-Living Aesthetic
Across Pinterest and TikTok, the “Jam Girl Summer” motif has surged this June. Think homemade fruit preserves, gingham-patterned tablescapes, and jam-themed parties. Promoted as part of Meghan Markle’s sold‑out preserve launch, it taps into a desire for intentional living and hands-on creativity.
This trend resonates because it blends nostalgia with modern mindfulness. It reminds readers that reconnecting with simple, tactile activities—like making jam—brings purpose and calm. Integrate this into summer routines: try a “jamboree” with friends or experiment with preserving seasonal fruit as a form of creative self-care.
2. TikTok’s Doomscrolling Tools Promote Sleep Hygiene
In June, TikTok launched wellness features designed to stop late-night doomscrolling. Automatic full-screen meditations and breathing prompts kick in after 10 p.m., helping users shut down mindfully. These interventions are rooted in behavior-change principles and aim to improve sleep.
It signals that platforms are acknowledging mental health. Encourage them to set up similar features, try guided breathing before bed, and treat their screens like a self-care moment—not just entertainment.
3. Slow Media: Quality Over Quantity
The concept of “slow media” is gaining traction in 2025—a movement advocating for intentional content consumption that prioritizes depth and mindfulness over speed. Think longer articles, thoughtful videos, and curated playlists designed to linger with the viewer.
This invites a digital detox philosophy. Readers can reassess their feed habits: perhaps limit social time, subscribe to fewer but richer newsletters, or save long-form content to savor on weekends. It’s about consuming less—but consuming better.
4. Pink Pilates Princess Slows Down Hustle Culture
Inspired by the wellness aesthetic dubbed the “Pink Pilates Princess,” users are trading hustle culture for pastel leggings, balm-toned journals, and slow movement routines—even brunch. While rooted in late 2024, the trend continues strong into 2025
It symbolizes Gen Z’s rejection of the grind, it offers a model: invest in small luxuries, set boundaries, and treat self-care as intentional—not optional. A pink journal or breathy Pilates session is more than a trend; it’s a reset.
5. #ProbablyNeededAHug Fuels Emotional Connection
The TikTok challenge “Probably Needed a Hug” gained traction this June, featuring users sharing moments when they didn’t get the emotional support they needed—often remedying it with self-care like travel, exercise, or simply hugging a loved one
It tapped into collective vulnerability and normalized feelings of loneliness. It taught readers that trending isn’t just superficial—it can be introspective. Encourage them to share their own self-care stories or use stealth kindness as invisible yet powerful content.
6. Soft-Spoken Cooking Videos Reclaim Calm Content
TikTok creators like Nara Aziza Smith have built large followings with slow-paced, ASMR-style cooking videos—think gentle utensils, soft narration, and homemade recipes. These videos have become a haven for stressed viewers.
They aren’t high-production—they’re personal. Content can be calming, nourishing, and real. Encourage them to explore or make their own—whether it’s cup-of-tea tutorials or simple bread-baking sessions. It’s proof that quiet creativity still moves millions.
June 2025 revealed a truth: people crave content that soothes, not shocks. Quiet posts—whether preserving fruit, meditating quietly, or cooking in whispers—offer pause, purpose, and emotional resonance. They prove that the internet doesn’t always need to scream to be heard.
Let’s embrace this quieter side of digital life—and remember: slow content isn’t low-impact—it’s intentional.