Eco-beauty isn’t a fad—it’s a full-on shift, and 2025 has seen some genuinely green products go viral. From TikTok-famous oils to zero-waste bars, consumers aren’t just chasing content—they’re demanding purpose and transparency. But which of the viral picks are truly sustainable, and which ones just greenwash? Let’s dig into six standout products and what makes them worth—or not worth—your shelf space.
1. Hair Syrup’s Natural Pre-Wash Oils Go Big on TikTok
Hair Syrup, a UK brand started by Lucie Macleod, blew up on TikTok after being rejected on Dragons’ Den. Their pre-wash oils—like “Rapunzel” with sweet almond and “Vitamin C Me”—went viral for delivering instant shine and hydration, selling over 325,000 bottles and briskly growing 700% in sales last quarter
These oil blends are naturally derived, packaged in recyclable glass, and promote scalp health. While their hair-growth claims remain unverified, users report fewer breakages and improved texture—real benefits without gimmicks. If you’re moving away from silicone-heavy treatments, Hair Syrup is both fun and functional.
2. Kopari’s Sunglaze SPF 50 Mist Blends Glow with Protection
On TikTok, Kopari’s Sunglaze Sheer Setting Mist SPF 50 went viral for delivering “glass skin” glow with sun protection—no sticky residue. Consumers love its fine mist, vitamin-enriched formula, and the fact that it can be reapplied over makeup.
It uses mica (not plastic glitter), recyclable packaging, and dual-use tech—hydration plus SPF. For those tired of matte sunscreens or worried about microplastics, this mist offers a transportable, glow-enhancing barrier—proof that skincare and protection can be both sustainable and lit-from-within gorgeous.
3. Mukti Organics’ Upcycled Tomato-Seed Dry Oil
Biotech beauty has taken a green turn: Mukti Organics launched a dry body oil infused with upcycled tomato seed oil in June—a direct response to the botanical beauty trend. This natural oil hydrates while reducing food waste, showing how resourceful sourcing can benefit both skin and planet.
It’s vegan, free from synthetic additives, and packaged in minimalist recyclable glass bottles. Perfect for summer hydration with zero heavy feel, it proves that sustainable sourcing isn’t just buzz—it creates products that feel good to use and feel good for the earth.
4. O’right’s Compostable Bottles Leave Zero Trace
O’right, a Taiwanese brand, marked June 2025 by rolling out shampoo bottles made from coffee grounds and bamboo, all fully compostable. They’ve recycled over five million bottles since 2017 and launched public take-back systems for proper disposal.
This isn’t greenwashing—it’s a circular economy in action. Their formula is salon-quality, and customers report a sleek, clean scalp. Brands with compostable packaging should be the standard—not solar. O’right proves that durable beauty can leave no footprint.
5. Ethique’s Zero‑Waste Beauty Bars Surge in Popularity
Ethique, founded in New Zealand, continues to dominate the zero-waste scene. Their compostable beauty bars—covering everything from shampoo to body wash—have now prevented over 25 million plastic bottles from entering landfills.
With biodegradable wrappers and whale-friendly ingredients, the brand makes eco routines effortless. Users rave about lasting scent and soft, residue-free skin. If you’re ready to ditch plastics, Ethique’s bars are a no-hassle way to start—and share.
6. Refillable Beauty Goes Mainstream in 2025
Refillable packaging isn’t just high-end—it’s everywhere. Brands like Garnier, Lush, and Rising newcomers are rolling out refill systems for cleansers, lotions, even deodorants. These programs provide cartridge or pouch refills at checkout, slashing single-use waste.
It’s a win-win: customers save money (refills typically cost 20–30% less), and brands build loyalty through sustainability. If simplicity is your vibe, choose beauty staples that let you top up—not trash—containers.
June 2025 proved eco-beauty isn’t fluff—it’s the future. These viral products aren’t just online fame—they offer genuine sustainability: clean ingredients, zero-waste formats, recyclable or compostable packaging, and ethical sourcing. The takeaway? Real value comes with purpose. These are the green picks worth embracing—and investing in.
Let me know when you’d like cover or in-article visuals—or if you’re ready to explore another trend!